Hi again. My name is Katrina. I am a fellow passionate entrepreneur.
I come from a background in Finance in New York. Ya know, the corporate world. My passion was in entrepreneurship, and I knew in my heart that was where I needed to be. I spent years learning -- back to school, worked in a small business -- and finally launched my first business.
We moved to South Florida (bye bye, winters) and my jewelry line was born. Shortly thereafter, I opened a brick and mortar women's clothing, accessories, and gift boutique. It was a whirlwind and there was a lot of figuring things out on the fly. I had the opportunity to work with hundreds of women on their wardrobes, and over time, we built a real community.
I also made LOTS (and lots) of mistakes -- and yes, gained tons of knowledge along the way. We hosted hundreds of events, partnered with dozens of small businesses (local and beyond), created multiple revenue streams, and rode the waves of entrepreneurship.
Like most entrepreneurs, my adventure was really freaking messy. My deep obsession with marketing allowed me to really build up my businesses up -- but, I did it the hard way (read: juggling too much, trying to be a jack of all trades, re-creating all the wheels, burning out). It took me years to understand that it doesn't have to be as hard as we were making it. It really doesn't.
You aIready know that having a hobby and running a business as the CEO are just not the same thing. Guiding women to take that CEO seat is my passion. You can absolutely do what you love to do and make as much money as you want doing it. No BS. 100% fact. It's not easy, but my job is to show you how.