Here we go. A little inside scoop on how I got here, doing what I do.
I have been an entrepreneur for as long as I can remember, creating businesses in my neighborhood. It fueled me to connect with other people and be able to provide something that they needed. That thing in me only grew as I got older.
After college, I moved to New York City and began corporate life. After a few years, I knew I had to follow my heart and I tried my hand at social work graduate school. It made perfect sense as I really desired connection and helping. I knew after a year of full time graduate school (and very expensive tuition) that I was not in the right place.
I pivoted and began my career in fashion, took classes at Fashion Institute of Technology in NYC. That was really scary and frankly, it felt so messy. I hated messy, which is somewhat ironic because I now find messy beautiful.
After working my way up to a buyer in a boutique, I launched my own jewelry line. I learned a ton about jewelry and began to sell wholesale to stores, as well as online. I had no idea how to launch a line or market effectively. But, I felt like myself for the first time in a long time. The jewelry line started doing well. I didn't know where the hell I was going, but I knew in my soul I was walking the right direction. Somewhere in the midst of all of this, we moved our family to sunny South Florida.
I was a mom of 2 kids now, and I can't tell you how many people in my life told me that I could "do my jewelry thing" at home, and still be a mom. How lucky was I?
To all the mamas out there, I truly respect the stay-at-home moms. It was not my role. Look, I am a badass mom, but I am the best mom when I am doing the things my soul needs.
So, in 2015, I opened my boutique in Jupiter, FL. I carried my own jewelry line and had women's clothing, accessories, and home goods. I worked my ass off with the marketing, branding, partnerships, buying, PR, events. You name it. I lived in a space of YES. I learned the hard way those things that worked and those that fell flat. I made really expensive mistakes and had some epic successes, too. It was tough, but it felt damn good.
I had the chance to work with many other entrepreneurs just like me. Over time, I realized that my real passion was in connection and empowering other women. I loved helping them grow their businesses, and I was giving them all the tools that I had taken YEARS to learn. I took classes for fun and listened to podcasts instead of music. My boutique was never my end goal, it was the very beginning.
So, here I am. Katrina Aronson Consulting was born out of all the places I had been and the desire to empower other women to embrace their journeys. It is the coaching and guidance I wish I had along the way. My message to all the women out there winging it is THAT IS OK. Following your dreams is beautifully messy.