Client identity work – it’s more than just the buzzwords you hear floating around or identifying their coffee order (not that coffee isn’t important, let’s be real). Going further than surface level identities, let me pose a question to you.
If you know who your client is, what does that do for you?
The reality? Not much, if you don’t put the work in behind it. We must take who your client is, what they care about, and what they actually do on a daily basis – then use that information to create an effective marketing strategy capable of reaching your target audience.
Let’s say your client is a mom who’s completely invested in her kids at school – top priority.
Beyond identifying with her, begin to identify with what she’s going through.
What is a mom going through right now?
What is a mom feeling right now?
How can I connect with a mom right now?
Moms (and dads) today are struggling with back to school season and how to handle an ongoing global pandemic, while keeping their families safe. Identify with this in your marketing, let mom know you SEE her.
If you’re a mom yourself you can go even further and relate with her. “I’m a mom just like you. I’m struggling just like you.”
Getting Clear on Your Client 2.0 – It’s not enough to know she’s a mom. You have to dig deeper and allow her to see you as a reflection of herself.
Figure out how can you use what you know about your client to really get to know them better and allow them to get to know you better. Essentially, creating a relationship so that they trust you and eventually, buy from you.
That’s what this is all about, right?
I’ve created a completely FREE workbook to help you dig into it, available here. Give yourself permission to spend time getting creative and put in the work.