- Katrina Aronson
What the Hell is a Business Coach and Do You Need One?
Today we are talking about business coaching. Specifically, what is a business coach, and do you need one?
I was kind of taken aback by this question, but it is SUCH a good one that I have to address it.
First of all, it’s what I do. So the best way I can talk about what a business coach does is to really take us all back to when we were kids, or perhaps you can relate if your kids play sports. So think about your soccer coach, your basketball coach, your tennis coach, whatever you did as a kid. That coach had the expertise, and their job was to teach you so that you could get better.
A business coach is the same thing.
It’s about guiding you to achieve your goals in your business. It really starts with a super honest conversation about your goals, your dreams, and your desires. Where your business is now, where you want it to be, and then the coach is really who helps your bridge that gap. A good business coach is going to push you outside of your comfort zone, they’re going to hold you accountable, and they’re going to help you move forward toward that dream - your vision of success. This is overtime, of course, there is no magic coach.
But here's the thing, a business coach does not do the work for you.
Just as a soccer coach will teach you the drills you need to be doing, they will teach you why, but at the end of the day, if you’re not doing them, that is on you. In business, it’s just about providing you insight about what you need to do, how you can do it to move forward to produce that revenue. But, at the end of the day, you are the one who actually has to do it. So, it’s leaning on them for the skills, but then working backward and really coming back to yourself.
Then there’s the mindset. So, a business coach, like me, is going to work through a lot of mindset with you and that really works with connection and trust and them getting to know you. I have learned in my businesses that I am not for everyone. I brought that over to my coaching, I get that, I know my zones of genius, I know my pain points, and as a coach, the only thing that I want is for my clients to have the best experience. What I would tell you when you’re figuring out who is going to be your coach, and if they are the right fit for you, is ask questions and feel that trust. Listen to your intuition.
In terms of whether business coaching is for you, the answer for every entrepreneur is yes. It is a no-brainer. It’s an investment, absolutely, but when you’re ready to make that investment it’s not a cost and you will know that. It’s about growing your business and trusting in that process. A good business coach is going to help you get results with you putting in the work, right? So that’s what coaching is, I hope this was helpful. Are you ready to invest in coaching? Check out the current ways to work with me on my website.